A quality affiliate program for the .TV ccTLD would be a great benefit to the registry, domainers and end users. It also makes perfect sense with their controversial premium pricing (and re-pricing) strategy.
First lets take a quick review of their premium pricing. With the .tv registry pricing renewals on premium names up to $10 000 per year or more they are putting a big strain on domainers and aiming directly at end users. For an end user $10K for some premium real estate is not a large business expense, they probably spend more on coffee, however to a domainer it is a lot to invest.
But is removing the domainer from the equation really helping the .tv registry? lets not forget domainers have a valuable role in this transaction for customers and the registry - they bring customers and names together and make deals happen. Domainers strategies and knowledge can not be replaced if the registry simply tried to advertise the ccTLD more and that would also be expensive.
So currently domainers are loathing the high premium renewals fees and lack of access to premium names and the registry is slow in expansion and finding end users for dot TV with an inventory of great names languishing. Here is where an affiliate program bridges the gap.
Lets say affiliates (domainers) get 20% commission based on the premium renewal fee for selling a name held by the registry. Suddenly no one is complaining about $10K renewals, they’re thinking $2K commission - and with $0 invested since they are only selling the domain on behalf of the registry, they did not have to buy the domain first. If name gets dropped and renewal fee arbitrarily increased? no problemo
Now the registry attracts hundreds of affiliates (domainers) promoting their best and most expensive domains all over the place. Getting those premium domains to end users instead of parking will generate huge income well beyond the 20% payout - they are 80% ahead the first year and %100 thereafter.
So domainers can be happy with a very high ROI and access to the best names.
New customers happy with cool domains they didn’t really know about before.
Registry happy with many more premium names being used by end users and bringing in premium renewals each year.
Seems all good to me, what do you think?











