May 05
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Top 5 Social Network Tips for Retailers

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clipped from www.smartcompany.com.au

Technology analyst Gartner has put together its list of top facts retailers need to know about social networks. Here are the top five:
Social sites vs social networks: Social web sites enable users to interact via discussion forums or by allowing them to make product reviews, but they are more limited than social networks. Social networks allow users to engage in a broader range of interactions and act as platforms for the development of useable widgets.
There are many social networks: Most people know about MySpace and Facebook, but there are hundreds of social networks out there targeting various interests or demographic niches.
Social networks are a customer source:
Social networks accelerate viral marketing:
  • Applications provide a way in: Applications, also known as widgets, are small programs designed to entertain, inform, or connect social network users. Simple apps are relatively cheap to develop and can give retailers a cheap way in to a social network.

    • Author: Paul

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